Our aim is to empower farmers to prioritise their well-being, enabling them to remain strong, healthy, and resilient, ensuring the continued success of their farms and the agricultural sector as a whole. We operate on a principle of listening to the farming community, ensuring our resources are relevant and directly address their needs and feedback.
Why?
Farmers face significant challenges, demanding physical labour, long working hours, geographical isolation, exposure to hazards, and significant financial pressures contribute to high rates of musculoskeletal disorders, mental health challenges, and long-term health conditions within the farming community. Our initiative directly addresses these concerns by partnering with experts in health, fitness, and agriculture to develop tailored resources and support systems.
How have we been reaching the farming community?
How have we been reaching the farming community?
How have we been reaching the farming community?
How have we been reaching the farming community?
How have we been reaching the farming community?
Health and Fitness Booklets
The booklet contains practical advice and targeted exercises designed specifically for the physical demands of farming. This resource includes- targeted exercises, safe lifting technique, cardiac health on the farm, mental health support, nutrition Advice and community safety advice.
Online Exercise Video Library
A series of short, accessible exercise videos tailored to farmers’ needs, available online for easy access and integration into their daily routines.
Targeted Leaflets
Development of informational leaflets focusing on specific health concerns and conditions prevalent within the farming community, providing focused advice, exercises and support.
Engagement and Outreach
Conducting talks and presentations with various farming groups, including Young Farmers Clubs and agricultural societies, to promote our initiative and engage directly with the community.
Podcast: "Moo-ve it!"
Our next phase of reaching farmers will be to launch a podcast. The podcast will share inspiring real-life stories of farmers who have embraced exercise and experienced positive benefits to their physical and mental well-being.
6-Week Exercise Study
We are recruiting farmers in the Northwest of England to participate in a free 6-week exercise study
Case Studies
Creating case studies to evidence the success of using physical activity to farm stronger for longer. Communicating via different formats and outputs to reach target audiences.
How have we been changing how farming health is perceived?
How have we been changing how farming health is perceived?
How have we been changing how farming health is perceived?
How have we been changing how farming health is perceived?
How have we been changing how farming health is perceived?
Cross System Working
First-time joint work across health (GPs/field nurses), parish/CVS, and farming bodies around farmer-defined needs.
Working Through the Community
Activities shaped and run by farm families and residents, with informal networks driving change – less “delivered to”, more “done by”.
Activating Spaces
Dormant rural assets such as showgrounds and auction marts, are now active hubs for health and connection.
Building Local Capacity
Farm champions are stepping forward, with FS4L formats designed to fit farm life (booklet, podcast, social media) and build capability.
Shifting Cultures
Physical activity reframed as part of farming life – social, intergenerational, and woven into daily routines – rather than a formal “exercise class.”
Learning in Action
Rapid feedback from shows and markets shapes timing and content, creating a “learn by walking the loop” cycle of continuous improvement.
